Build Links & Rank High on Search Engines

I hope that there are no two opinions that there is no single rule to link building. If there was one, all websites would have ranked high on Google and securing top 10 ranking could have been a child’s job then. But in reality it is not as simple as it sounds as ranking are becoming more and more complex with the increasing number of SEO being done on websites. Well the task is not too difficult either. If one has a website that is above “low” in any competition level there are at least these kinds of link building tasks available that you should try in order to pull up site’s ranking. 1. Reciprocal Link Building: There are many who consider that reciprocal link building is a worn out policy in SEO. Whereas in reality the fact is that reciprocal link building has some “rules”, indeed with which could make link building campaign a success. Let us discuss a few of them: When building reciprocal links, “relevancy” is the sole rule that really rules. Follow a rule and ask yourself, if the visitors would be interested in the link, you are about to paste? If your inner SEO conscience says a mighty “YES” then it is a good link and you must go for it. Another factor, which is in fact a subset of relevancy, is the PageRank. Look for the Page rank of the site, which is the measure of the relative value of a website. As a rule, higher PageRank links will reduce the number of links to be built. Keep an eye on the link building strategy of the site you are about to link to. See if that has guided or misguided link-building practices in place as a site with irrelevant link building practice has a reduced importance in the eyes of the search engines. Linking to a site having a robust link building program in place will be in the long run be valuable to your site as well. Regarding link appearance and positioning on the pages try to fit in links near the top of a page than at flooding the bottom of the page. Search engines give more weight age to links embedded in the content than the directory-style links. Another important hint in reciprocal link building is finding quality link building partners, as they know exactly what the engines want and how to give it to them.

2. Non-Reciprocal Link Building:

Non-reciprocal link building involves many methods deriving success in varying degrees. Most significant of them and widely used ones are as follows:

Directory Submissions:

This though is the fastest and perhaps the easiest of all link building methods but it could cost you more depending on the directories you submit your site to. Some of the search engine giants like Yahoo charges fees for submissions. Whereas, DMOZ is free directory but listing there could take months. However listing with DMOZ takes time but is fruitful as Google uses it for provide listings for the Google Directory.

Moreover, many (literally many) directories having relatively low PageRank accept free submissions and submissions to these directories no doubt definitely be considered. These may not be helpful instantly though these are great tools to build your anchor text relevancy.

Articles:

Writing articles is perhaps the most concrete link building strategy. Valuable, useful and readable content attracts actual traffic. In fact, look out that the pages are related to your article in which the reader would be interested.

Quality Content is another winning tip for non-reciprocal link building. If you provide quality content, many people will be ready to link to your site as they think that it would interest their readers.

Now talking about the real event- How to Influence Engines?

After having done proper onsite optimization of the site and all key factors such as site structure, internal linking, keyword density etc. properly addressed you next step should be to gradually grow the site through quality content and link building.

Stopping after onsite and offsite factors isn’t wise if what you want to influence search engines. Continuous link building will reflect how your old links have been valued and how many new people link to you thus indicating how helpful and relevant your site is. For a strong sustained good ranking, keep building links regularly.

Build Links & Rank High on Search Engines is a post from: Offsite SEO Services